How to make short videos on Alipay
Alipay is almost starting from scratch
Short videos are used as functional modules and are embedded in Alipay products.
From the user’s perspective, Alipay is just a tool
As mentioned above, Alipay HE Tuber is a platform with two roles: merchants and customers. Short videos are also platforms, with content producers and consumers.
Therefore, making short videos in Alipay is on a large platform.
A small platform was set up.
The roles of these two platforms do not completely overlap and cannot correspond.
For example, the producer of a short video may or may not be an Alipay merchant, but both roles can serve the merchant in acquiring customers.
The characters cannot correspond to each other, so in this topic, the short video platform is the main subject of discussion.
To build a short video platform from scratch, we must start with content producers.
The decision-making logic is the same as above, supply can drive consumption. Moreover, the short video platform is built from scratch and lacks content, but the Alipay platform does not lack traffic.
What about content producers? Before doing anything, you must first understand this group:
There are two categories, one is for character design and the other is for flow.
Extremely profit-oriented, doing whatever it takes to make money, no loyalty.
Proficient in traffic gameplay and platform rules, he knows better than the people on the platform.
To be a good content producer, Alipay must do well in: differentiated advantages, traffic mechanism, and monetization model.
